AI Content Editing, Content Strategy & Content Creation

Public Relations & Consulting Services For Creative Agencies

AI Content Editing

The AI content editing services at Writing For Humans™ places an expert human writer in charge of your content creation process. While generative Artificial Intelligence (AI) may be a great boon to save time when creating content, it is only a tool to facilitate the creative process. There have been many instances where the content created by AI has been shown to be factually inaccurate and grammatically incorrect. 

A human writer’s judgment and creativity are crucial for producing the highest quality content that connects to your target audiences and drives customer engagement. We ensure that your generative AI content is accurate, original, bias-free, and presents a personal point of view. To ensure this outcome, the AI content editor provides actionable insights and makes improvements to the text and includes your key messages.

The AI content editor ensures that AI is used as a tool rather than as the final arbiter of content.

Writing For Humans’ AI content editing services typically include:

• Content Accuracy
  • Fact checking generative AI content for factual accuracy and the absence of AI “hallucinations.”
• Content Originality
  • Eliminating potential instances where the content too closely resembles other content that has appeared elsewhere.
• Content Relevancy
  • Reviewing and making the necessary edits and improvements to content so that it is relevant to your key audiences.
• Content Structure and Organization
  • Recommendations on how to better structure and organize the content such as with headings, subheadings and paragraph transitions.
• Style, Tone and Voice Suggestions
  • Suggestions for improving the style and tone of the content to make it truly reflect your company’s “voice” and make it personal and memorable to its target audiences.
• Clarity and Readability Analysis
  • Analyzing the text for readability and making recommendations on how to make it easier to read and more compelling to the your target audiences.
• Grammar and Spelling Checks
  • Identifying and correcting grammar and spelling errors, such as punctuation and syntax issues, to improve the overall clarity and correctness of the content.
• Vocabulary Enhancement
  • Recommendations on improving the variety and richness of the content.
• Consistency Checks
  • Ensuring consistency in terminology, formatting and writing style throughout the document.

Related Blogs

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• Fixing AI’s Common Grammatical Errors
• Human Writer vs. AI: Correcting AI’s Common Grammatical Errors
• The AI Content Editor Crosses the Chasm Between Machine & Human Writing
• Ad Agency Execs Embrace Humanizing AI Content
• LLM Data Cutoff Dates: Why They Matter for AI Content
• Generative AI Content Catastrophe Strikes Again!
• AI Content Editing Tools: The Human Touch Makes Humans Better Writers
• Advanced Approaches To Safeguarding Brand Voice in the Age of Generative AI Content
• Safeguarding Brand Voice in the Age of Generative AI Content
• Google’s Gemini Crisis Underscores Necessity of Human Editors for AI
• Unmasking the Janus Faces of Generative AI in Content Creation
• Introducing Writing For Humans: Delivering the Human Touch in AI Content That’s Essential for Connecting Companies with Clients & Customers

Content Strategy

ontent strategy is a comprehensive plan or framework that we develop to ensure that all of the content we create strongly aligns with your overall business strategy. This involves defining your goals, target audience, and the type of content you want to create.

Our plan includes the creation, curation, publication, monitoring, and analysis of content across both digital and traditional channels. It also includes keyword research to optimize content for search engines (SEO) and planning the overall content structure.Writing For Humans’ content strategy services typically include:

• Audience Analysis
  • Understanding your target audience’s needs, preferences, behaviors and pain points in order to tailor content that will resonate with your audience and move them to take action.
• Content Goals and Objectives
  • Establishing clear and measurable goals for your content, such as increasing website traffic, generating leads, boosting brand awareness or improving customer retention.
• Content Planning
  • Determining the type and frequency of content, such as press releases, case studies, byline articles, blogs, videos and social media updates, that will be of interest to your audience — and meet your business goals.
• Content Audit
  • Reviewing the existing content on your company’s website and your sales and marketing materials to set the base line for creating or repurposing existing materials
• Content Creation
  • Developing clear, concise and compelling content that aligns with your business strategy.
• Content Distribution
  • Identifying the channels and platforms, such as your company website or social media, where your content will be shared. This includes optimizing content for search engines (SEO) and social media platforms.
• Content Measurement and Analysis
  • Regularly monitoring the performance of your content using key performance indicators (KPIs) and analytics tools to assess its effectiveness and make any necessary adjustments.

Content Creation

Content creation is the essential tool to attract, engage, and educate your key audiences, build brand awareness, drive website traffic, and ultimately help achieve your business goals. It involves several key steps, including idea generation, research, planning, creating, editing, and distributing content for a specific audience and on a specific platform.

Writing For Humans’ content creation services typically include:

• Written Content
  • Development of press releases, byline articles, blog posts, social media updates, eBooks, white papers and any text-based material that is designed to tell a compelling story about your company while conveying important information.
• Visual Content
  • Images, infographics, illustrations and graphics that convey information or enhance the visual appeal of written content.
• Video Content
  • Videos, animations and motion graphics created for such platforms as YouTube, TikTok and Instagram that is compelling to your target audiences.
• Audio Content
  • Podcasts, music and audio recordings to deliver your key messages.
• Social Media Content
  • Text, images, videos and interactive elements specifically designed for social media platforms that your key target audiences use, such as LinkedIn, Meta (Facebook), X (Twitter), Instagram and Snapchat.
• Live Streaming
  • Live video broadcasts and streaming on such platforms as YouTube Live, Twitch and Facebook Live/Meta For Media enable real-time interaction with your audience.
• User-Generated Content (UGC)
  • As its name implies, UGC is content created by your audience or customers, such as reviews, testimonials and social media posts that mention your brand or product.

Public Relations

Public relations (PR) is a strategic communication discipline and profession that focuses on managing and cultivating relationships between organizations, individuals, or brands and their target audiences or the general public. The primary goal of PR is to build and maintain a positive image and reputation for the company it represents, enhance its credibility, and ultimately contribute to its success by building and maintaining strong relationships with its target audiences and stakeholders.

The public relations services offered by Writing For Humans™ can include:

• Key Message Development
  • The foundation of any public relations program is the development of three to five key messages that will serve as the main points of information that you want your key audiences to hear, understand and remember. These bite-sized summations articulate what you do, why you do it, how you do it differently and what value you bring to all of your key audiences.
• Publicity and Promotion
  • Public relations professionals work to generate positive publicity and promotion for their clients or organizations. This can involve arranging interviews, securing speaking engagements and creating marketing campaigns.
• Content Strategy
• Creation Creation
• AI Content Editing
• Media Relations
  • PR professionals often work with journalists and media outlets to generate positive news coverage and manage any potential negative publicity. This can involve writing press releases, organizing press conferences and responding to media inquiries.
• Social Media Management
  • In the digital age, PR also involves managing an organization’s presence on social media platforms and engaging with the online community. We monitor online conversations, respond to comments and create content to maintain a positive online reputation on platforms like LinkedIn and Facebook.
• Corporate Communications
  • Public relations is involved in conveying an organization’s values, mission and key messages to various stakeholders, including employees, investors, customers, and the public. This includes creating internal and external communication materials, such as newsletters, annual reports and speeches.
• Crisis Communications
  • PR plays a crucial role in managing and mitigating crises that may harm an organization’s reputation. We develop crisis communication plans and strategies to address issues such as product recalls, scandals or disasters.
• Community Engagement
  • We engage in community outreach and involvement to build relationships and goodwill with local communities. This can include supporting charitable initiatives, sponsoring events or participating in community projects.
• Employee Relations
  • Maintaining positive relationships with employees is essential. Happy and informed employees can be effective public relations ambassadors for an organization.
• Government Relations
  • In some cases, we can undertake lobbying and advocacy efforts to influence government policies and regulations that may impact your organization or industry.

Consulting Services For Creative Agencies

As I have learned first-hand through my years of experience working with large and small creative agencies, the ability of full-time staff to meet ongoing business demands, handle additional project work and contribute to business growth is a challenge even in the best of times. Today, it’s practically impossible.

However, using “traditional” sources like temp agencies to supplement full-time staff has often resulted in disappointing levels of expertise, long learning curves and poor quality of service. When engaging my company, all of those issues are avoided. Instead, agencies gain these unique benefits:

• A fresh perspective from my unique experience across many agencies and industries
• Big agency best practices
• Increased revenue and sales
• Improved staff satisfaction and retention rates

Public Relations Agencies

Having worked as a senior executive at two of the leading global public relations agencies — Edelman and Ruder-Finn — at smaller agencies and as the head of my own firm, I understand what works and doesn’t work in public relations. With that in mind, I can bring these best practices to bear on improving agency performance at either strategic or tactical levels.

By engaging Writing For Humans, public relations agencies gain cost-effective outsourced, fast-track expertise in:

• Client Management
• Key Message Development
• Publicity and Promotion
• Content Strategy
• Creation Creation
• AI Content Editing
• Media & Analyst Relations
• Social Media Management
• Corporate Communications
• Crisis Communications
• Community Engagement
• Employee Relations
• Government Relations

Digital Marketing Agencies

By combining more than a decade of experience as the director of marketing and public relations at a law firm and as the executive director at an advertising agency, I have both developed and managed the full range of traditional and digital marketing strategies and tactics that connect companies to clients and drive growth in today’s marketplace.

By engaging Writing For Humans, digital marketing agencies gain cost-effective outsourced, fast-track expertise in:

• Content Marketing
• Content Strategy
• Creation Creation
• AI Content Editing
• Search Engine Optimization (SEO)
• Social Media Marketing
• Email Marketing
• Pay-Per-Click (PPC) Advertising
• Social Media Advertising
• Influencer Marketing
• Content Management and Marketing Automation
• Analytics and Data Analysis

Website Designers

During my career, I have worked on websites for Fortune 500 companies and companies that were just launching — and everything in between. This has included the development of the overall design, feel and content of company sites and microsites to solely providing updated content for new and existing websites.

By engaging Writing For Humans, website designers gain cost-effective outsourced, fast-track expertise in:

• Content Strategy
• Creation Creation
• AI Content Editing
• Content Editing and Proofreading
• Content Management
• Content Updates
• Search Engine Optimization (SEO)
• User Experience (UX)
• Analytics and Feedback