Exploring the Nexus Between the Necessity of Human Editorial Oversight and Generative AI Content
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AI Content Isn’t Your Competitive Advantage — Human Editorial Judgment Is
Like any new product that promised “faster, cheaper, better,” the first AI chatbots were embraced by public relations agencies, marketing firms, and other companies that saw the competitive…
4 min read
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The Human Content Editor Makes AI Content Worth Reading
I don’t see today’s writers and human content editors as competitors to artificial intelligence (AI) — I see AI as a tool, like the encyclopedia, Roget’s Thesaurus, the Chicago…
4 min read
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Make Sure Your Authentic Content Has Something to Say
For years, publishing content stood for something meaningful, something authentic. A byline article, a case study, or a white paper told your audience that your company invested in…
4 min read
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Brand Authority Fades in AI — Here’s What Resilient Brands Do
From a productivity standpoint, artificial intelligence (AI) is extraordinary. From a strategic standpoint, it’s destabilizing. Brand authority fades in AI when everyone is using it and content becomes…
4 min read
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How AI Content Editors Minimize the Risks of Publishing AI-Only Content
Publishing AI-only content carries risks that outweigh any benefits, particularly for organizations whose success is based on credibility, like professional services firms, law firms, B2B and B2C brands,…
4 min read
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The AI Trust Gap: Why Human Editors of AI Content Matter
Brands aren’t losing audiences because they use artificial intelligence (AI); they’re losing them because they blindly trust it too much. Their content teams are using AI to publish…
4 min read
