In today’s era of digital transformation, the demand for quality content that cuts through the cacophony of noise competing for customer attention and mindshare has never been higher.  And while content generated by Artificial Intelligence (AI) seems to be the holy grail to produce quality content in the easiest and most efficient way, AI models like ChatGPT are not perfect.

With issues like these – and others – Writing For Humans™ puts a highly experienced human in charge of the editorial process. The goal with AI must be not to replace human creativity, but to augment and amplify it. Striking a balance between AI assistance and human ingenuity leverages the transformative power of AI and ensures that the finished content is factually correct, original, relevant to its key audiences and contains a personal point of view.  

Stay tuned to this blog for more updates and insights from Writing For Humans, as I explore the nexus between the necessity of human editorial oversight of generative AI content, content strategy and content creation in public relations, digital marketing and website content development.

###