Exploring the Nexus Between the Necessity of Human Editorial Oversight and Generative AI Content
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The Human Content Editor Makes AI Content Worth Reading
I don’t see today’s writers and human content editors as competitors to artificial intelligence (AI) — I see AI as a tool, like the encyclopedia, Roget’s Thesaurus, the Chicago…
4 min read
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Make Sure Your Authentic Content Has Something to Say
For years, publishing content stood for something meaningful, something authentic. A byline article, a case study, or a white paper told your audience that your company invested in…
4 min read
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Brand Authority Fades in AI — Here’s What Resilient Brands Do
From a productivity standpoint, artificial intelligence (AI) is extraordinary. From a strategic standpoint, it’s destabilizing. Brand authority fades in AI when everyone is using it and content becomes…
4 min read
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How AI Content Editors Minimize the Risks of Publishing AI-Only Content
Publishing AI-only content carries risks that outweigh any benefits, particularly for organizations whose success is based on credibility, like professional services firms, law firms, B2B and B2C brands,…
4 min read
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The AI Trust Gap: Why Human Editors of AI Content Matter
Brands aren’t losing audiences because they use artificial intelligence (AI); they’re losing them because they blindly trust it too much. Their content teams are using AI to publish…
4 min read
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How to Spot and Fix Bias in AI-Generated Content (Before It Damages Your Company)
The most advanced artificial intelligence (AI) models are trained on terabytes of data written by people with their own life experiences, views, values, and perspectives. The result: Bias…
4 min read
