As I have learned first-hand through my years of experience working with large and small creative agencies, the ability of full-time staff to meet ongoing business demands, handle additional project work and contribute to business growth is a challenge even in the best of times. Today, it’s practically impossible.

However, using “traditional” sources like temp agencies to supplement full-time staff has often resulted in disappointing levels of expertise, long learning curves and poor quality of service. Instead, the consulting services for creative agencies from Writing For Humans™ deliver these unique benefits:

• A fresh perspective from my unique experience across many agencies and industries
• Big agency best practices
• Increased revenue and sales
• Improved staff satisfaction and retention rates

Public Relations Agencies

Having worked as a senior executive at two of the leading global public relations agencies — Edelman and Ruder-Finn — at smaller agencies and as the head of my own firm, I understand what works and doesn’t work in public relations. With that in mind, I can bring these best practices to bear on improving agency performance at either strategic or tactical levels.

By engaging Writing For Humans, public relations agencies gain cost-effective outsourced, fast-track expertise in:

• Content Strategy
• Content Creation
• Key Message Development
• Publicity and Promotion
• Media & Analyst Relations
• Social Media Management
• Corporate Communications
• Crisis Communications
• Community Engagement
• Employee Relations
• Government Relations
• Client Management
• Competitive Analysis

Digital Marketing Agencies

By combining more than a decade of experience as the director of marketing and public relations at a law firm and as the executive director at an advertising agency, I have both developed and managed the full range of traditional and digital marketing strategies and tactics that connect companies to clients and drive growth in today’s marketplace.

By engaging Writing For Humans, digital marketing agencies gain cost-effective outsourced, fast-track expertise in:

• Content Strategy
• Content Creation
• Content Marketing
• Search Engine Optimization (SEO)
• Social Media Marketing
• Email Marketing
• Pay-Per-Click (PPC) Advertising
• Social Media Advertising
• Influencer Marketing
• Analytics and Data Analysis
• Client Management
• Competitive Analysis

Graphic Design Firms

During my career, I have worked with numerous graphic design firms on the creation of a wide range of visual communication materials. This has included supervising the overall layout and production design as well as developing content for advertisements, brochures, magazines, marketing brochures, newsletters, sales kits and annual reports.

By engaging Writing For Humans, graphic design firms gain cost-effective outsourced, fast-track expertise in:

• Content Strategy
• Content Creation
• Content Editing and Proofreading
• Creative Supervision
• Client/Agency Relationship Management
• Competitive Analysis

Website Designers

During my career, I have worked on websites for Fortune 500 companies and companies that were just launching — and everything in between. This has included the development of the overall design, feel and content of company sites and microsites to solely providing updated content for new and existing websites.

By engaging Writing For Humans, website designers gain cost-effective outsourced, fast-track expertise in:

• Content Strategy
• Content Creation
• Content Editing and Proofreading
• Content Management
• Content Updates
• Search Engine Optimization (SEO)
• User Experience (UX)
• Analytics and Feedback
• Competitive Analysis