Content strategy is a comprehensive plan or framework that we develop to ensure that all of the content we create strongly aligns with your overall business strategy. This involves defining your goals, target audience and the type of content you want to create.

Our plan includes the creation, curation, publication, monitoring and analysis of content across both digital and traditional channels. It also includes keyword research to optimize content for search engines (SEO) and planning the overall content structure.

The content strategy services from Writing For Humans™ typically include:

• Audience Analysis
  • It is crucial to understand your target audience’s needs, preferences, behaviors and pain points. This helps to tailor content that will resonate with your audience and will move them to take action.
• Content Goals and Objectives
  • We establish clear and measurable goals for your content, such as increasing website traffic, generating leads, boosting brand awareness or improving customer retention.
• Content Planning
  • We determine what types and frequency of content, such as press releases, case studies, byline articles, blogs, videos and social media updates, are of interest to your audience — and meet your business goals.
• Content Creation
  • Once the groundwork is laid, we develop clear, concise and compelling content that aligns with your business strategy. This involves research, writing and design.
• Content Distribution
  • We identify the channels and platforms, such as your company website or social media, where your content will be shared. This includes optimizing content for search engines (SEO) and social media platforms.
• Content Measurement and Analysis
  • We regularly monitoring the performance of your content using key performance indicators (KPIs) and analytics tools to assess its effectiveness. We can then determine is we need to make any necessary adjustments.