Tag: AI content strategy
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The Rise of the AI Content Editing Consultant: Why Companies Are Turning to Specialists
As companies increasingly rely on artificial intelligence (AI) tools like ChatGPT, Jasper, Claude and others to generate content, their increased speed and efficiency come at a price. This AI-generated content often lacks finesse, emotional resonance and authenticity. It can also contain factual errors or “hallucinations” that can cause reputational and financial damage to companies if… Read more
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Fixing AI’s Common Grammatical Errors
Fixing AI’s common grammatical errors would almost seem unnecessary. Why would artificial intelligence (AI) generate these errors in the first place? With advanced language models and natural language processing capabilities, AI writing tools have revolutionized content creation in the fields of public relations, digital marketing and web content. These tools have become increasingly sophisticated since they were first… Read more
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Human Writer vs. AI: Correcting AI’s Common Grammatical Errors
As content creators, we have welcomed the convenience and speed that artificial intelligence (AI) has given us to generate content. Today, 64% of public relations professionals use AI to write social copy, 58% use AI for research as well as writing press releases, while 54% use AI to craft pitches, according to a Muck Rack… Read more
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AI Content Strategy: Human Expertise Meets Digital Innovation
Almost seemingly overnight, content generated by artificial intelligence (AI) has significantly transformed content strategy for businesses, public relations agencies and digital marketing firms. AI offers numerous benefits to these companies while simultaneously underscoring the crucial role of human editors in shaping AI-generated text into finished content that is high-quality, factually accurate and engaging. This blog… Read more