Writing For Humans

Tag: brand voice

  • Brand Authority Fades in AI — Here’s What Resilient Brands Do

    Randy Savicky

    From a productivity standpoint, artificial intelligence (AI) is extraordinary. From a strategic standpoint, it’s destabilizing. Brand authority fades in AI when everyone is using it and content becomes easier to produce.  In this new world of infinite output, the relationship between AI content and brand authority is now a defining issue for leaders who care Read more

  • Advanced Approaches To Safeguarding Brand Voice in the Age of Generative AI Content

    Randy Savicky

    Businesses must establish a distinct and recognizable brand voice in the age of generative artificial intelligence (AI) that resonates with their target audiences. Even before AI changed marketing forever, ensuring an authentic and consistent brand voice that was heard above today’s marketing chatter was difficult at best. Now, with so much generative AI content being Read more

  • Safeguarding Brand Voice in the Age of Generative AI Content

    Randy Savicky

    In this new age of content generated by Artificial Intelligence (AI), safeguarding brand voice is of paramount importance. A brand’s voice is just like a writer’s voice, the way his or her personality comes through on the written page. Brand voice is the unique tone, language and personality that a company or brand uses to Read more