Tag: content marketing
-
AI Content Creation: Human-Centered Workflows for Competitive Advantage
As companies rush to publish and scale with text generated by artificial intelligence (AI), the real differentiator isn’t speed, volume or the tools they use for AI content creation. Instead, it’s human-centered workflows that integrate the strategic role of human writers and AI editors who blend human expertise, judgment, and creativity with AI’s efficiency. This… Read more
-
How To Humanize AI Content: 10 Myths Hurting Your Business
As content generation tools fueled by artificial intelligence (AI) transform business writing, companies today face a critical question: Can AI entirely replace human writers? My answer: No, it cannot. In fact, OpenAI, the company behind ChatGPT, the most successful chatbot, recently posted an ad for its own Content Strategist, ChatGPT.com to humanize AI content. According to the… Read more
-
My Journey as a Writer — From Typewriter to AI
I started my writing career in the newsroom of a daily paper, banging on a typewriter, before becoming features editor at a music magazine, editor of a healthcare magazine, and editor-in-chief of a professional audio magazine. From there, I transitioned into roles as the staff writer at the public relations agency-of-record for Sony and later… Read more
-
Why Only Human AI Writers Can Protect Your Brand’s Authentic Voice in the Age of AI
Artificial intelligence (AI) gives anyone the power to publish content faster and easier than ever before, but whose words are they? Are they generic AI slop that smacks of sameness or are they the beginning of content that supports your brand voice and influences your customers? If they are like the first type, then it’s… Read more