Writing For Humans

Tag: content strategy

  • The AI Trust Gap: Why Human Editors of AI Content Matter

    Randy Savicky

    Brands aren’t losing audiences because they use artificial intelligence (AI); they’re losing them because they blindly trust it too much. Their content teams are using AI to publish content faster than ever before (and more of it), but is it any better? As many brands have learned the hard way, this content shouldn’t have been… Read more

  • How to Spot and Fix Bias in AI-Generated Content (Before It Damages Your Company)

    Randy Savicky

    The most advanced artificial intelligence (AI) models are trained on terabytes of data written by people with their own life experiences, views, values, and perspectives. The result: Bias is inherent in AI, and if left unchecked, it can cause serious harm to your company. It can result in legal issues, lost customers, and damaged relationships.… Read more

  • AI Content Creation: Human-Centered Workflows for Competitive Advantage

    Randy Savicky

    As companies rush to publish and scale with text generated by artificial intelligence (AI), the real differentiator isn’t speed, volume or the tools they use for AI content creation. Instead, it’s human-centered workflows that integrate the strategic role of human writers and AI editors who blend human expertise, judgment, and creativity with AI’s efficiency. This… Read more

  • How To Humanize AI Content: 10 Myths Hurting Your Business

    Randy Savicky

    As content generation tools fueled by artificial intelligence (AI) transform business writing,  companies today face a critical question: Can AI entirely replace human writers? My answer: No, it cannot. In fact, OpenAI, the company behind ChatGPT, the most successful chatbot, recently posted an ad for its own Content Strategist, ChatGPT.com to humanize AI content. According to the… Read more

  • My Journey as a Writer — From Typewriter to AI

    Randy Savicky

    I started my writing career in the newsroom of a daily paper, banging on a typewriter, before becoming features editor at a music magazine, editor of a healthcare magazine, and editor-in-chief of a professional audio magazine. From there, I transitioned into roles as the staff writer at the public relations agency-of-record for Sony and later… Read more

  • Why Only Human AI Writers Can Protect Your Brand’s Authentic Voice in the Age of AI

    Randy Savicky

    Artificial intelligence (AI) gives anyone the power to publish content faster and easier than ever before, but whose words are they? Are they generic AI slop that smacks of sameness or are they the beginning of content that supports your brand voice and influences your customers? If they are like the first type, then it’s… Read more

  • AI Writers Don’t Just Edit: We Humanize, Optimize, and Deliver Publish-Ready Copy

    Randy Savicky

    Content generated by artificial intelligence (AI) is fast, scalable, and often surprisingly coherent. But left on its own, without expert AI writers, it can be wildly inaccurate, tone-deaf, and bland. That’s where our work begins. AI writers don’t just edit: We humanize, optimize, and deliver publish-ready content. Highly skilled human writers should finalize every published… Read more

  • Trust in AI-Generated Content Depends on Expert Human Writers

    Randy Savicky

    Despite the promise of greater efficiency, many business leaders remain uneasy about one critical aspect of artificial intelligence (AI) — trust. This skepticism is especially pronounced when it comes to AI-generated content — where accuracy, credibility, and the human connection are essential. That’s why building trust in AI doesn’t start with machines. It starts with… Read more

  • AI Still Hallucinates! Human AI Editors Can Control It

    Randy Savicky

    Technological progress has always been measured by better, faster, and cheaper products, but newer artificial intelligence (AI) models are falling short in the “better” area; they are still plagued by hallucinations. Yes, AI still hallucinates, and human AI editors can control it. They are the ones who play the vital role in ensuring that these… Read more

  • SEO in the Age of AI: Human Content Editors Are More Crucial Than Ever

    Randy Savicky

    Artificial intelligence (AI) has changed everything so it’s no surprise that is has changed search and search engine optimization (SEO), too. But like all things AI, it’s essential that highly qualified humans remain in charge. For SEO in the age of AI, human content editors are more crucial than ever— not only to ensure accuracy… Read more