Writing For Humans

Tag: digital marketing

  • The Rise of the AI Content Editing Consultant: Why Companies Are Turning to Specialists

    Randy Savicky

    As companies increasingly rely on artificial intelligence (AI) tools like ChatGPT, Jasper, Claude and others to generate content, their increased speed and efficiency come at a price. This AI-generated content often lacks finesse, emotional resonance and authenticity. It can also contain factual errors or “hallucinations” that can cause reputational and financial damage to companies if… Read more

  • Fixing AI’s Common Grammatical Errors

    Randy Savicky

    Fixing AI’s common grammatical errors would almost seem unnecessary. Why would artificial intelligence (AI) generate these errors in the first place? With advanced language models and natural language processing capabilities, AI writing tools have revolutionized content creation in the fields of public relations, digital marketing and web content. These tools have become increasingly sophisticated since they were first… Read more

  • Human Writer vs. AI: Correcting AI’s Common Grammatical Errors

    Randy Savicky

    As content creators, we have welcomed the convenience and speed that artificial intelligence (AI) has given us to generate content. Today, 64% of public relations professionals use AI to write social copy, 58% use AI for research as well as writing press releases, while 54% use AI to craft pitches, according to a Muck Rack… Read more

  • AI Content Strategy: Human Expertise Meets Digital Innovation

    Randy Savicky

    Almost seemingly overnight, content generated by artificial intelligence (AI) has significantly transformed content strategy for businesses, public relations agencies and digital marketing firms. AI offers numerous benefits to these companies while simultaneously underscoring the crucial role of human editors in shaping AI-generated text into finished content that is high-quality, factually accurate and engaging. This blog… Read more

  • The AI Content Editor Crosses the Chasm Between Machine & Human Writing

    Randy Savicky

    For content creators today, artificial intelligence (AI) has become a powerful tool for generating text quickly and efficiently. However, as AI-generated content becomes increasingly used by corporations, public relations firms and digital marketing agencies, a number of problems have emerged. This AI-generated content has often been marred by copyright issues, sameness, grammatical errors, biases and “hallucinations” —… Read more

  • Ad Agency Execs Embrace Humanizing AI Content

    Randy Savicky

    The call for humanizing AI content is sounding louder and clearer at some of the largest global advertising agencies as artificial intelligence (AI) rapidly transforms their agencies and their creative work.  The chief executive officers (CEOs) of WPP, Omnicom, Dentsu and Interpublic Group (IPG) have all emphasized on Campaign US and in the New York Times the importance of human talent and humanizing AI content as… Read more

  • LLM Data Cutoff Dates: Why They Matter for AI Content

    Randy Savicky

    Generative artificial intelligence (AI) powered by large language models (LLMs) has created a new era in content creation, but a critical, often overlooked factor limits its reliability – the LLM data cutoff dates for training these AI models. Understanding why they matter and the limitations they impose is crucial for ensuring the accuracy and trustworthiness… Read more

  • Generative AI Content Catastrophe Strikes Again!

    Randy Savicky

    Today, it’s easy to mix these two ingredients together for an instant editorial disaster: 1) Content generated by artificial intelligence (AI); and  2) Lack of human oversight in the editorial process. The result? A generative AI content catastrophe! This is a controversy that refuses to go away – and we will most likely continue to… Read more

  • AI Content Editing Tools: The Human Touch Makes Humans Better Writers

    Randy Savicky

    AI content editing tools need the human touch to make humans better writers. In the 18 months since OpenAI launched ChatGPT, more than 40 generative AI writing tools have led the Marketing AI Institute to claim in a recent blog that the “… future is being created right now by companies using cutting-edge natural language models to… Read more

  • Advanced Approaches To Safeguarding Brand Voice in the Age of Generative AI Content

    Randy Savicky

    Businesses must establish a distinct and recognizable brand voice in the age of generative artificial intelligence (AI) that resonates with their target audiences. Even before AI changed marketing forever, ensuring an authentic and consistent brand voice that was heard above today’s marketing chatter was difficult at best. Now, with so much generative AI content being… Read more