Tag: Google Gemini
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Advanced Approaches To Safeguarding Brand Voice in the Age of Generative AI Content
Businesses must establish a distinct and recognizable brand voice in the age of generative artificial intelligence (AI) that resonates with their target audiences. Even before AI changed marketing forever, ensuring an authentic and consistent brand voice that was heard above today’s marketing chatter was difficult at best. Now, with so much generative AI content being… Read more
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Safeguarding Brand Voice in the Age of Generative AI Content
In this new age of content generated by Artificial Intelligence (AI), safeguarding brand voice is of paramount importance. A brand’s voice is just like a writer’s voice, the way his or her personality comes through on the written page. Brand voice is the unique tone, language and personality that a company or brand uses to… Read more
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Google’s Gemini Crisis Underscores Necessity of Human Editors for AI
As if Artificial Intelligence (AI) hasn’t already generated enough controversy around governance issues to ensure AI remains safe and ethical, factually incorrect hallucinations and multiple lawsuits against OpenAI, now Google’s Gemini crisis has raised a new set of red flags and has heightened the need for human editors of AI. Gemini used AI to automatically craft news summaries, but it faced a host of… Read more