Tag: human AI writer
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The AI Trust Gap: Why Human Editors of AI Content Matter
Brands aren’t losing audiences because they use artificial intelligence (AI); they’re losing them because they blindly trust it too much. Their content teams are using AI to publish content faster than ever before (and more of it), but is it any better? As many brands have learned the hard way, this content shouldn’t have been… Read more
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How to Spot and Fix Bias in AI-Generated Content (Before It Damages Your Company)
The most advanced artificial intelligence (AI) models are trained on terabytes of data written by people with their own life experiences, views, values, and perspectives. The result: Bias is inherent in AI, and if left unchecked, it can cause serious harm to your company. It can result in legal issues, lost customers, and damaged relationships.… Read more
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AI Content Creation: Human-Centered Workflows for Competitive Advantage
As companies rush to publish and scale with text generated by artificial intelligence (AI), the real differentiator isn’t speed, volume or the tools they use for AI content creation. Instead, it’s human-centered workflows that integrate the strategic role of human writers and AI editors who blend human expertise, judgment, and creativity with AI’s efficiency. This… Read more
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How To Humanize AI Content: 10 Myths Hurting Your Business
As content generation tools fueled by artificial intelligence (AI) transform business writing, companies today face a critical question: Can AI entirely replace human writers? My answer: No, it cannot. In fact, OpenAI, the company behind ChatGPT, the most successful chatbot, recently posted an ad for its own Content Strategist, ChatGPT.com to humanize AI content. According to the… Read more
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My Journey as a Writer — From Typewriter to AI
I started my writing career in the newsroom of a daily paper, banging on a typewriter, before becoming features editor at a music magazine, editor of a healthcare magazine, and editor-in-chief of a professional audio magazine. From there, I transitioned into roles as the staff writer at the public relations agency-of-record for Sony and later… Read more
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Why Only Human AI Writers Can Protect Your Brand’s Authentic Voice in the Age of AI
Artificial intelligence (AI) gives anyone the power to publish content faster and easier than ever before, but whose words are they? Are they generic AI slop that smacks of sameness or are they the beginning of content that supports your brand voice and influences your customers? If they are like the first type, then it’s… Read more