Writing For Humans

Tag: human editor of AI content

  • Make Sure Your Authentic Content Has Something to Say

    Randy Savicky

    For years, publishing content stood for something meaningful, something authentic. A byline article, a case study, or a white paper told your audience that your company invested in ideas, that it had expertise worth sharing, and that it was confident someone was interested in hearing about it. That authentic content carried real weight with its… Read more

  • Brand Authority Fades in AI — Here’s What Resilient Brands Do

    Randy Savicky

    From a productivity standpoint, artificial intelligence (AI) is extraordinary. From a strategic standpoint, it’s destabilizing. Brand authority fades in AI when everyone is using it and content becomes easier to produce.  In this new world of infinite output, the relationship between AI content and brand authority is now a defining issue for leaders who care… Read more

  • How AI Content Editors Minimize the Risks of Publishing AI-Only Content

    Randy Savicky

    Publishing AI-only content carries risks that outweigh any benefits, particularly for organizations whose success is based on credibility, like professional services firms, law firms, B2B and B2C brands, consultants, public relations firms, digital marketing agencies, and corporate executives. Experienced AI content editors minimize the risks of publishing AI-only content by reviewing, correcting, and finalizing AI-generated… Read more

  • The AI Trust Gap: Why Human Editors of AI Content Matter

    Randy Savicky

    Brands aren’t losing audiences because they use artificial intelligence (AI); they’re losing them because they blindly trust it too much. Their content teams are using AI to publish content faster than ever before (and more of it), but is it any better? As many brands have learned the hard way, this content shouldn’t have been… Read more