Tag: Human Writing
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AI Content Isn’t Your Competitive Advantage — Human Editorial Judgment Is
Like any new product that promised “faster, cheaper, better,” the first AI chatbots were embraced by public relations agencies, marketing firms, and other companies that saw the competitive advantage using AI to generate content. Now, that first mover competitive advantage has vanished. Generative AI is no longer rare, experimental, or even particularly noteworthy. Human editorial… Read more
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The Human Content Editor Makes AI Content Worth Reading
I don’t see today’s writers and human content editors as competitors to artificial intelligence (AI) — I see AI as a tool, like the encyclopedia, Roget’s Thesaurus, the Chicago Manual of Style, or the internet. But here’s what those tools all have in common: It’s the human editor who makes the content worth reading. Where AI… Read more