Writing For Humans

Tag: humanizing AI content

  • The AI Trust Gap: Why Human Editors of AI Content Matter

    Randy Savicky

    Brands aren’t losing audiences because they use artificial intelligence (AI); they’re losing them because they blindly trust it too much. Their content teams are using AI to publish content faster than ever before (and more of it), but is it any better? As many brands have learned the hard way, this content shouldn’t have been… Read more

  • How to Spot and Fix Bias in AI-Generated Content (Before It Damages Your Company)

    Randy Savicky

    The most advanced artificial intelligence (AI) models are trained on terabytes of data written by people with their own life experiences, views, values, and perspectives. The result: Bias is inherent in AI, and if left unchecked, it can cause serious harm to your company. It can result in legal issues, lost customers, and damaged relationships.… Read more

  • AI Content Creation: Human-Centered Workflows for Competitive Advantage

    Randy Savicky

    As companies rush to publish and scale with text generated by artificial intelligence (AI), the real differentiator isn’t speed, volume or the tools they use for AI content creation. Instead, it’s human-centered workflows that integrate the strategic role of human writers and AI editors who blend human expertise, judgment, and creativity with AI’s efficiency. This… Read more

  • How To Humanize AI Content: 10 Myths Hurting Your Business

    Randy Savicky

    As content generation tools fueled by artificial intelligence (AI) transform business writing,  companies today face a critical question: Can AI entirely replace human writers? My answer: No, it cannot. In fact, OpenAI, the company behind ChatGPT, the most successful chatbot, recently posted an ad for its own Content Strategist, ChatGPT.com to humanize AI content. According to the… Read more

  • How Expert Writers Make AI and Human-Written Content Better (And Why It Matters)

    Randy Savicky

    Artificial intelligence (AI) saves time creating content today, but expert writers are the ones who elevate both AI and human-written content and make it better. Their judgement, creativity, and personal experiences are the essential elements that produce content that cuts through marketplace noise to connect companies with their clients and customers. Expert Writers Have a… Read more

  • Leveraging AI as a Creative Partner for Content Strategy & Creation

    Randy Savicky

    Companies today are leveraging artificial intelligence (AI) as a creative partner to produce high-quality, engaging content for increasingly complex and demanding audiences. This fundamental shift in how we approach both content strategy and content creation presents new possibilities for creativity, efficiency, and impact. The Evolution of AI as a Creative Partner The relationship between humans… Read more

  • AI Content Checkers Fail To Deliver on Their Promise

    Randy Savicky

    Using artificial intelligence (AI) to determine whether text has been generated by AI or written by a human is a wonderful concept, but today’s AI content checkers fail to deliver on their promise. Theoretically, AI text checkers should be highly accurate, but because they are AI-based their accuracy depends on the context and the tool… Read more

  • The Rise of the AI Content Editing Consultant: Why Companies Are Turning to Specialists

    Randy Savicky

    As companies increasingly rely on artificial intelligence (AI) tools like ChatGPT, Jasper, Claude and others to generate content, their increased speed and efficiency come at a price. This AI-generated content often lacks finesse, emotional resonance and authenticity. It can also contain factual errors or “hallucinations” that can cause reputational and financial damage to companies if… Read more

  • Fixing AI’s Common Grammatical Errors

    Randy Savicky

    Fixing AI’s common grammatical errors would almost seem unnecessary. Why would artificial intelligence (AI) generate these errors in the first place? With advanced language models and natural language processing capabilities, AI writing tools have revolutionized content creation in the fields of public relations, digital marketing and web content. These tools have become increasingly sophisticated since they were first… Read more

  • Human Writer vs. AI: Correcting AI’s Common Grammatical Errors

    Randy Savicky

    As content creators, we have welcomed the convenience and speed that artificial intelligence (AI) has given us to generate content. Today, 64% of public relations professionals use AI to write social copy, 58% use AI for research as well as writing press releases, while 54% use AI to craft pitches, according to a Muck Rack… Read more