Writing For Humans

Tag: humanizing AI content

  • Make Sure Your Authentic Content Has Something to Say

    Randy Savicky

    For years, publishing content stood for something meaningful, something authentic. A byline article, a case study, or a white paper told your audience that your company invested in ideas, that it had expertise worth sharing, and that it was confident someone was interested in hearing about it. That authentic content carried real weight with its… Read more

  • Brand Authority Fades in AI — Here’s What Resilient Brands Do

    Randy Savicky

    From a productivity standpoint, artificial intelligence (AI) is extraordinary. From a strategic standpoint, it’s destabilizing. Brand authority fades in AI when everyone is using it and content becomes easier to produce.  In this new world of infinite output, the relationship between AI content and brand authority is now a defining issue for leaders who care… Read more

  • How AI Content Editors Minimize the Risks of Publishing AI-Only Content

    Randy Savicky

    Publishing AI-only content carries risks that outweigh any benefits, particularly for organizations whose success is based on credibility, like professional services firms, law firms, B2B and B2C brands, consultants, public relations firms, digital marketing agencies, and corporate executives. Experienced AI content editors minimize the risks of publishing AI-only content by reviewing, correcting, and finalizing AI-generated… Read more

  • The AI Trust Gap: Why Human Editors of AI Content Matter

    Randy Savicky

    Brands aren’t losing audiences because they use artificial intelligence (AI); they’re losing them because they blindly trust it too much. Their content teams are using AI to publish content faster than ever before (and more of it), but is it any better? As many brands have learned the hard way, this content shouldn’t have been… Read more

  • How to Spot and Fix Bias in AI-Generated Content (Before It Damages Your Company)

    Randy Savicky

    The most advanced artificial intelligence (AI) models are trained on terabytes of data written by people with their own life experiences, views, values, and perspectives. The result: Bias is inherent in AI, and if left unchecked, it can cause serious harm to your company. It can result in legal issues, lost customers, and damaged relationships.… Read more

  • AI Content Creation: Human-Centered Workflows for Competitive Advantage

    Randy Savicky

    As companies rush to publish and scale with text generated by artificial intelligence (AI), the real differentiator isn’t speed, volume or the tools they use for AI content creation. Instead, it’s human-centered workflows that integrate the strategic role of human writers and AI editors who blend human expertise, judgment, and creativity with AI’s efficiency. This… Read more

  • How To Humanize AI Content: 10 Myths Hurting Your Business

    Randy Savicky

    As content generation tools fueled by artificial intelligence (AI) transform business writing,  companies today face a critical question: Can AI entirely replace human writers? My answer: No, it cannot. In fact, OpenAI, the company behind ChatGPT, the most successful chatbot, recently posted an ad for its own Content Strategist, ChatGPT.com to humanize AI content. According to the… Read more

  • How Expert Writers Make AI and Human-Written Content Better (And Why It Matters)

    Randy Savicky

    Artificial intelligence (AI) saves time creating content today, but expert writers are the ones who elevate both AI and human-written content and make it better. Their judgement, creativity, and personal experiences are the essential elements that produce content that cuts through marketplace noise to connect companies with their clients and customers. Expert Writers Have a… Read more

  • Leveraging AI as a Creative Partner for Content Strategy & Creation

    Randy Savicky

    Companies today are leveraging artificial intelligence (AI) as a creative partner to produce high-quality, engaging content for increasingly complex and demanding audiences. This fundamental shift in how we approach both content strategy and content creation presents new possibilities for creativity, efficiency, and impact. The Evolution of AI as a Creative Partner The relationship between humans… Read more

  • AI Content Checkers Fail To Deliver on Their Promise

    Randy Savicky

    Using artificial intelligence (AI) to determine whether text has been generated by AI or written by a human is a wonderful concept, but today’s AI content checkers fail to deliver on their promise. Theoretically, AI text checkers should be highly accurate, but because they are AI-based their accuracy depends on the context and the tool… Read more