In this new age of content generated by Artificial Intelligence (AI), safeguarding brand voice is of paramount importance. A brand’s voice is just like a writer’s voice, the way his or her personality comes through on the written page. Brand voice is the unique tone, language and personality that a company or brand uses to communicate with its target audiences. It combines such elements as style, word choice, sentence structure and punctuation to create a distinct look and feel for the brand.
Today, marketers and public relations professionals are challenged to ensure that their AI-generated content aligns with their brand’s distinct voice and personality. AI writing tools like ChatGPT, Gemini, Claude, Jasper.ai and Perplexity offer wonderful efficiency gains, but their often robotic tone can undermine a brand’s authenticity and its connection with its audience.
The best way to safeguard brand voice in gen AI content creation is by having a highly experienced human in charge of the editorial process. Ideally, this person combines experience as both a writer and editor as well as specific industry expertise in marketing, public relations or advertising. This will maximize the power of AI by ensuring the human element remains front and center in all content and communications.
In addition, it is possible to train AI language models to give them an understanding to create content that mirror a brand’s unique communication style. By providing the right inputs and guidance to these models, the essence of brand voice can be preserved across all content channels. However, remember that no matter what method of training is used, the content will still need the human touch to finalize it and gain internal approval before it is used to connect to the brand’s clients or customers.
Simple Training with a Single Prompt
One approach is to provide the AI model with an ideal piece of content that encapsulates the brand’s desired tone and voice. This could be a blog post, marketing copy or any other written material that represents the brand in the best light.
The process is simple:
- Access a generative AI tool like ChatGPT or any of the other ones cited earlier.
- Input the following prompt: “Please analyze the tone and voice of the text below and provide a detailed description.”
- Paste the sample content into the input field.
The AI model will analyze the text and generate a tone or voice description based on its understanding of the content. It is then the job of the human editor to review and refine this description by removing any elements that don’t align with the brand or by adding any nuances that may be missing.
Once this is finalized, this custom tone or voice description can be added to any subsequent prompts to instruct the AI model to generate content that matches the brand’s communication style.
Writing For Humans
However, remember that this simple method of relying on a single text sample may not always capture the full depth of a brand’s voice no matter how well one provides clear context. While AI can produce quality rough drafts, it is vital to include human oversight of the entire process. This human content review and revision helps to guarantee a brand voice that is distinct and authentic – one that can build trust, recognition and a lasting connection with the brand’s audience.
Interested in finding out how Writing For Humans™ can ensure brand voice in your generative AI content? Contact us today at randy@writingforhumans.co or (203) 571-8151 for a free consultation.