Artificial intelligence (AI) saves time creating content today, but expert writers are the ones who elevate both AI and human-written content and make it better. Their judgement, creativity, and personal experiences are the essential elements that produce content that cuts through marketplace noise to connect companies with their clients and customers.

Expert Writers Have a Unique Skill Set

Expert writers bring a unique skill set to both AI-generated and human-written content. They know how to ensure that any generative AI content that you use is factually correct, relevant, and personalized to your intended audiences. For human-written content, skilled writers can come up with story ideas, rewrite rough drafts, and develop case studies or other public relations, sales, and marketing documents as well as web content that will resonate with your internal and external stakeholders.

They can infuse your content with your distinctive brand voice, ensuring it stays consistent with all your existing materials. With their experience as journalists, they can use storytelling to support your key messages to create a connection with your customers that feels both personal and meaningful to them. They also know how to repurpose this finished content so that it can be used across your communication channels, from earned and paid media to social media. 

They also understand that AI-generated content must be mindful of legal and regulatory requirements like copyright laws or industry-specific guidelines. This is crucial for businesses and organizations to avoid potential legal and reputational risks.

Their ability to craft content that is engaging, persuasive, and well-targeted is what makes this human expertise such a powerful tool in creating impactful, memorable content — whether it is AI-generated or human written.

How You (and Your Content) Benefit

You and your content receive many benefits when you use expert writers for you AI-generated or human-written content. Here are some the top ones:

• Authenticity
• Accuracy
• Clarity
• Empathy
• Context and Cultural Awareness

Authenticity: Giving Your Content Its Own Unique Voice 

AI-generated text can be generic, lack conciseness, or frankly sound odd when we consider how humans communicate. Expert writers can see these linguistic oddities and make this text into something much more natural. Whether it’s fixing awkward phrasing and grammatical errors or personalizing the text with anecdotes, expert writers make sure the content sounds like it was written by a human, not by a machine. 

Human-written content also benefits from expert writers getting involved. I have personally worked with many business executives, sales managers, product managers, and subject matter experts who were frankly not great writers or didn’t have the bandwidth to make it their priority. I polished many rough drafts, developed articles from their bullet points, or wrote articles based on interviews that I conducted with them. It was a much better use to their time than having them stare at a blank piece of paper or computer screen and trying to write something. The result of my involvement was always a finished piece – written in their own voice — that met their approval.

Accuracy: Factually Correct and Up To Date

It’s now a little more than two years since OpenAI released ChatGPT, but chatbots can still generate text that includes errors, inaccuracies, biases, or inappropriate content. Every chatbot draws its text from its own unique large language model (LLM) that has information only up until a certain point in time – their training data cutoff dates. 

This poses a significant challenge to the accuracy of generative AI content because the LLMs have no knowledge of events, discoveries, or any information that occurred after their data cutoff dates. In spite of this, they may generate plausible-sounding, but factually incorrect, a phenomenon known as “hallucinations.” This misinformation can be particularly concerning for healthcare, finance, technology, and legal services companies, where accurate and up-to-date information is critical for decision-making.

Some chatbots can now go outside their LLMs to search the internet for current information, but the resulting information still must be verified by human writers.

Whether seemingly minor of full-blown “hallucinations,” expert writers are there to review and correct these issues.

Clarity: Content That’s Clear, Concise, and Compelling

With the right prompts, AI can generate a solid first draft, but it is sadly lacking the human elements to create finished high-quality content. AI doesn’t know how to create a compelling flow to content, avoid certain telltale AI words and phrases, or not be redundant. Expert writers know how to make a story flow, refine language, cut repetition, fix awkward phrasing, and ensure consistent brand voice. Without human oversight, AI-generated content feels impersonal, off-brand, or even misleading – not what you want your content to be.

For human-written content, expert writers make bad writing good, good writing very good, and good writing great. There are very few pieces of writing that can’t be improved by having another set of eyes look at it. Skilled writing experts enhance readability, sharpen arguments, and polish grammar without diluting the author’s own unique voice. Whether refining an executive’s keynote speech, a technical white paper, or a thought leadership article, expert writers make sure that every word counts.

Empathy: Content with Emotional Intelligence

Empathy in writing means anticipating what the reader needs. It might be reassurance, inspiration, or a sense of belonging. This is writing that requires emotional intelligence, the ability to read between the lines, and an awareness of cultural and social contexts.

The most effective writing influences, inspires, and connects to its target audiences. AI can analyze data and suggest words, but it doesn’t understand the human emotions behind them or how those emotions are essential to develop the most compelling content. 

Expert writers can decide when to use storytelling, when to inject humor, or when to add an anecdote that can strengthens the connection to your key audiences. Good writers put themselves in their readers’ shoes, addressing pain points and aspirations in a way that feels personal and sincere. 

Context and Cultural Awareness

AI lacks the ability to grasp nuance, humor, and the evolving ways people communicate. What sounds acceptable in one culture or industry might sound tone-deaf in another. AI can miss those subtle but crucial distinctions. At the same time, it can generate biased or offensive text because it has trained on massive amounts of data that may not be correct or unbiased. The result is that chatbots in different countries can produce startlingly different versions of reality, such as how Chinese chatbots respond to prompts about the 1989 Tiananmen Square Massacre.

AI models may not fully understand the context of a given topic, especially when dealing with complex or sensitive subjects. This can lead to content that lacks depth or is inaccurate, misleading, or irrelevant.

When editing both AI-generated and human-written content, skilled writers can eliminate biases and ensure that the messaging is both appropriate and sensitive to different audiences. They can refine content for global audiences, adjust tone and phrasing to align with specific audiences.

Expert Writers: The Care Your Content Deserves

Whether improving AI-generated text or producing human-written content, expert writers add clarity, nuance, and engagement that makes your content stand out from the crowd. They do this by understanding how your content connects to your audiences and by bringing their own personal experiences and expertise in storytelling, persuasive writing, and editing.

If you’re generating content with AI now — or if you are planning to – or if you are producing human-written content and want to ensure it’s clear, engaging, and connects with your audience, working with experienced expert writers is the key.

Leverage an expert writer to make your AI-generated and human-written copy better — whether it’s for public relations, sales, marketing, or the web. Contact Randy Savicky at randy@writingforhumans.co or by calling (203) 571-8151.

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