As companies increasingly rely on artificial intelligence (AI) tools like ChatGPT, Jasper, Claude and others to generate content, their increased speed and efficiency come at a price. This AI-generated content often lacks finesse, emotional resonance and authenticity. It can also contain factual errors or “hallucinations” that can cause reputational and financial damage to companies if not caught in time. To meet this need, a new role has arisen — the AI content editing consultant. This is a highly experienced human writer and editor who has the experience and expertise to review, correct and humanize this AI-generated content.
Enterprise marketers are seeking out highly experienced human writers and editors because they have knowledge and expertise to review, correct and humanize this AI-generated content. At the same time, this ensures a greater emphasis on authentic storytelling, differentiated content and avoiding generic content that smacks of sameness.
The Content Marketing Institute’s latest annual content marketing survey of enterprise marketers found that 61% cited creating the right content for their audience as their major challenge. Other challenges followed close behind: differentiating content (57%); creating content consistently (46%); and creating quality content (46%).
Additional challenges included: creating enough content to keep up with internal demand (42%); optimizing for SEO (42%); creating content that requires technical skill (33%); and creating enough content to keep up with external demand (28%).
The Human Touch in a Machine World
The overarching reason that companies hire an AI content editing consultant is to improve the quality of machine-generated text, but these improvements can take many shapes and forms, as we will see.
These consultants bring a human touch to the automated content generation process by: fixing factual errors and correcting inconsistencies; rewriting awkward language; adding human emotion and stories; matching the right tone to the right audience.
Maintaining Brand Voice in the Age of AI
Every company has a unique brand voice – its own distinctive way of communicating that reflects its values and personality to its target audiences. Maintaining brand voice consistently in all content and across every platform is crucial for brand identity and customer trust.
However, while AI tools are proficient at producing content, they struggle to capture the nuances of a specific brand voice. The AI content editing consultant solves this problem by understanding and following a company’s brand guidelines; editing and rewriting AI-generated content to align with brand voice; and ensuring consistency across various types of content and platforms.
SEO & AI: The Balancing Act of Authenticity and Algorithms
Search engine optimization (SEO) is a critical factor in content strategy. AI can be programmed to include relevant keywords and follow SEO best practices, but Google’s algorithms change constantly – estimates put these changes at 500-600 times yearly. The result may be text that sounds awkward or that follows outdated best practices.
The AI content editing specialist can alleviate these issues by staying up to date on the latest SEO trends and algorithm changes; incorporating keywords and phrases naturally within the text; optimize AI-generated content for search engines without compromising readability.
Navigating Ethics
As AI has become more widespread, a number of ethical concerns have arisen, such as transparency, plagiarism, bias and the spread of misinformation. AI content editing consultants play a crucial role in addressing these concerns so that companies can maintain trust with their audiences and comply with industry standards.
They stay informed about legal and regulatory developments related to AI-generated content; verify facts and sources to prevent the spread of inaccurate information; implement protocols to ensure transparency about the use of AI in content creation; and develop guidelines for the ethical use of AI content within a company.
Increased Efficiency and Cost-Effectiveness in Content Production
AI content editing experts are masters at optimizing the balance between AI generation and human refinement to increase efficiency and cost-effectiveness. Functioning as outside consultants, their specialized skills can provide a competitive advantage for companies of all sizes.
By balancing AI content with human review and oversight, they can streamline content workflows to reduce the time from initial draft to final publication. This increased efficiency speeds up content production and allows companies to produce more high-quality content using the same resources. At the same time, this ensures consistency and quality across large volumes of content and frees up staff to focus on the more complex aspects of content creation and content strategy.
These consultants know how to leverage AI’s strengths while minimizing its weaknesses, resulting in a more efficient process overall. Their specialized skills allow them to quickly identify areas that need improvement.
Staying Ahead of the Joneses
AI continues to advance at a rapid pace, with new models, features and capabilities emerging seemingly almost daily. Staying on top of these developments and understanding how to leverage them effectively can be challenging for any company.
The expertise of AI content editors becomes invaluable because these specialists stay current with the latest advancements in AI content generation. As an outside resource they can help companies adapt their content strategies to take advantage of the latest AI tools and provide insights on emerging trends and best practices in AI content creation.
Building Internal Capacity Through Training and Skill Development
While hiring an AI content editing consultant offers companies a new and immediate skill set, there is also great value in developing these skills internally. The consultant can play an important role in training and upskilling in-house teams.
Whether by workshops, hands-on training or ongoing support, the consultant can: teach the editing techniques most useful for AI-generated content; help teams understand the strengths and limitations of using AI for content creation; and develop custom guidelines and best practices for the company.
The Future of Content Is Now: Human-AI Collaboration
As AI continues to transform content creation, the role of human expertise becomes more crucial than ever. Companies that get this balance right will succeed and AI content editing experts are a key to finding this balance. A PwC study predicts that AI could contribute up to $15.7 trillion to the global economy by 2030. However, the same study emphasizes that the greatest gains will come from humans and AI working together, not from AI alone.
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Leverage an expert consultant who understands how to bridge the gap between AI’s machine-like efficiency and human creativity. Contact Randy Savicky at randy@writingforhumans.co or by calling (203) 571-8151.